No Broadcasting No Streaming No Live updates on SNS

No Broadcasting No Streaming for #SheBelievesCup in Japan.

The federation let it get fans down..

You know, It's the WORLD CUP YEAR.

This is crazy.

Two hours after the game ended, all the federation did was tweet the result. They didn’t even announce the starting lineup. It seems like there’s no social media staff traveling with the team, which is not acceptable in this day and age.

I’m assuming that the broadcasting rights fee is really high, and the media isn’t willing to pay for it—because women’s football is no longer considered popular content in Japan, and the expected viewership doesn’t justify the cost.

But why is women’s football no longer popular?

It used to be extremely popular, especially right after we won the World Cup. But that momentum lasted only about four years. Ever since we failed to qualify for the 2016 Olympics, the popularity has declined year by year.

We’ve never been able to get back to where we once were. But in today’s world, branding and marketing are essential to gain attention and build interest. Without proper investment and promotion, you simply won’t see results. And to be honest, the federation could have done much better.

There’s a clear lack of effort in creating value from a business perspective, a lack of professional attitude, a lack of respect for the players who have done so much for the national team. I’ve seen so many things missing along the way… so how can we move forward and do better?

To be honest, it almost feels like the federation has tried to “cancel” everything we achieved up until 2015. It’s like a completely different organization now.

That means the culture, spirit, and traditions we built haven’t been passed on to the next generation. The previous generation taught us what it meant to be professional—we learned so much from them.

Our generation really cherished those values and tried to carry them forward. But unfortunately, we haven’t been able to pass them on to the current generation—because there simply haven’t been opportunities to do so.

It’s really sad and disappointing.

There are many issues, both on and off the field.

Until now, I’ve stayed quiet. But I feel it’s time to speak up and let the world know what things have really been like for us.